Since 2011, the chrome logo revealed gradually subtler variations this indiscernable touch makes the final icon look visually ‘ more accessible’. New google chrome icon | all images by elvin hu via twitterĪ simplified look that adapts to different UI languagesĪccording to hu, chrome simplified its main logo design to ‘ align with google’s more modern brand expression.’ indeed, by lifting off the shadows, using brighter tones, and fine-tuning its proportitions, the new icon appears almost completely flat but crispier than its previous versions.Īdditionally, chrome injected very subtle gradients to avoid ‘an unpleasant color vibration’ once the shadows were removed. In a recent twitter thread, chrome designer elvin hu shares the logic behind the revamp and what design adaptations users can expect across different platforms and software.
now, for the first time since 2014, the brand has launched its latest icon look with even subtler tweaks that can be hard to spot at first glance.
Over the years, google chrome’s logo has been taking on new and progressively subtler variations while maintaining its essential features: the circular shape elevated by five distinct colors (yellow, green, red, blue, white). The designer explained that making big changes in the logo makes it difficult to recognise alongside Google's other applications as they also follow a similar colour scheme.The new google chrome icon features subtle design variations Interestingly, Google was also considering trying out a new logo with a golden and blue colour scheme, and with exaggerated separation between elements in the current logo, but those designs did not work out for the company. The designer also mentions that these new logos will start appearing on all devices, including desktops, the mobile versions on both Android and iOS in the coming few months. The logo has been customised for different operating systems, including Windows and macOS.The new logo contains a gradient in the red colour to eliminate an unpleasant colour vibration.The four colours used in the logo - red, green, yellow and blue are brighter than before.As highlighted by Elvin Hu, one of the designers at Google Chrome, the new brand logo does not have shadows.
Elvin 🌈 FebruWhat are the changes in Google Chrome's new logo? Fun fact: we also found that placing certain shades of green and red next to each other created an unpleasant color vibration, so we introduced a very subtle gradient to the main icon to mitigate that, making the icon more accessible.
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